Your organization has a product line, customers and market shares. What are you two growth options? Answer:

a) Develop your market by growing your customer base.

b) Penetrate new markets with your product.

Don't make the mistake of thinking that throwing resources at advertising your products or hiring a larger sales force will spur your growth.

You need to focus your efforts as precisely as possible. The key is of course to be in tune with the voice of the customers and thus of the market. We can assist you in this endeavor in the most effective way for both market development and market penetration:

Market Development

You would like to find customers or partners that already have the level of quality or environmental certifications such as ISO 9001, ISO 14001, ISO 13485, ISO/TS 16949 or TL 9000. We offer the following services:

1/ Identify and qualify potential customers or suppliers within our client list: From our extensive experience in assisting companies obtain national and international certifications for their products, we can research, qualify and provide direct access to potential new customers in the US.

2/ Assessment of product certification needs the market requires to reach certain customers or grow a particular account: The majority of established companies will require quality management, environmental management, and/or product certifications before conducting business with you. Governing bodies in certain countries also require product certifications (i.e. 510K clearance by the US FDA or CE Marking for Europe). You will need to fulfill these qualifications and regulatory requirements as quickly and as cost-effectively as possible.

3/ Provide assistance in achieving the recognition goals through process improvement methods such as six sigma, and certification programs such as ISO 9000, ISO 14000, or GMPs: Our certification consultants will assist you in this critical step, and ensure it is done as effectively as possible considering your product and organizational capabilities. Checkout our certification success stories.

4/ Drive the sale through the organization of product demos, seminars, and business gathering: Depending on the particular customer(s), industry or country we will organize the opportunity to present and sell your product. Among the most effective ways we have been used are to organize information and technology seminars, on-site product demos and trade show participation.

5/ Consolidate the relationship by qualifying you as a vendor for the new customer: Working with the customer(s) to qualify you as a vendor, approve your product and issue you purchase orders.

Market Penetration

You would like to find customers or partners in new markets, we offer the following services: We help you at every step along the market penetration lifecycle; from creating a market-entry strategy to refining product/service specifications to developing sales and marketing strategies and responding to market feedback.

1/ Market research in the particular country and industry: We provide you with the high-quality marketing research, using state-of-the-art quantitative and qualitative methodologies.

2/ Assessment of product certification the country or industry requires (i.e. CE Marking, FDA clearance). see bullet point 2 above.

3/ Provide assistance in achieving the product approvals and certification in the most cost-effective and timely fashion.

4/ Identify and qualify potential customers: From the marketing research data and our customer database we create a market-entry strategy to the reach these customers.

5/ Create the connection through the organization of product demos, seminars, participation in trade shows and business gatherings.

6/ Consolidate the relationship by qualifying you as a vendor for the new customer: Working with the customer(s) to qualify you as a vendor, approve your product and issue you purchase orders.

Consult CALISO Case Studies

Customer Testimonial:

"I am so impressed with your work!!! In 4 months I was able to double our gross income through the 2 clients you secured for us. We also became a better company in the process. Thanks CALISO. " M. Rays KAT Inc.

CALISO Consulting, LLC
1516 Oak Street, Ste. 312 - Alameda - CA 94501 - Tel .510.864.0463
E-mail: Tiout@caliso9000.com     Copyright & legal information